EL PASO, Texas – June 18, 2012 – National Small Business Week is June 17-21 and Better Business Bureau is taking this opportunity to celebrate the 50th anniversary of successful small business owners.
According to the U.S. Small Business Administration, two out of three private sector jobs are created by small businesses. Today, half of all working Americans either own or work for a small business.
In honor of National Small Business Week, BBB is encouraging small business owners to take advantage of the many resources both BBB and the Small Business Administration have available:
BBB Code of Business Practices
The BBB Code of Business Practices represents sound advertising, selling and customer service practices that enhance customer trust and confidence in business. This Code should be a road map for creating and managing a trustworthy business.
BBB Code of Advertising
BBB was founded on the principles of truth in advertising, which rests first and foremost with the advertiser. BBBs review local advertisements and work with companies to adhere to the BBB Code of Advertising, which lays out principles, definitions and suggestions for ethical advertising that all businesses can adopt.
BBB Tips on Direct Selling
BBB and the Direct Selling Education Foundation partnered to create a series of articles, videos and PSAs to educate direct sellers, their customers and even those considering a career path in direct selling. Free tips and advice you can trust on direct selling are available at www.bbb.org/us/dsef-tips.
Small Business Administration
SBA’s Online Learning Center is a virtual campus complete with free online courses, workshops, podcasts, learning tools and business-readiness assessments. Course topics from writing a business plan to mastering overseas markets are available for business owners along with e-books, templates and articles. Visit www.sba.gov/training.
Join your BBB this week for two free webinars aimed at helping businesses continue to build trust with your customers and keep your advertising honest.